Battery Electric Vehicles - Market Analysis, Competitive Landscape and Forecasts to 2020

7/1/2012 11:26:53 AM

Governments Push for Lower Carbon Emissions
European countries are testing out different strategies to boost their citizen’s adoption of clean transport technologies. The drive to reduce greenhouse gas emissions and meet the 20/20/20 target is the key motivator for the deployment of EVs in Europe, but governments have to work hard to convince their citizens. The UK government has developed a number of initiatives to promote the mass adoption of EVs and promote lower greenhouse gas emissions, with an ambition to deploy 1.2 million EVs and 350,000 plug-in hybrid EVs by 2020. A commitment of £250m
($409.3m) was pledged for the promotion of low-carbon transport over 2009-2014, with initiatives including the plug-in car grant scheme which grants £2,000 ($3,133) to £5,000 ($7,832) to customers buying an electric or plug-in hybrid car. Despite this, the EV market in the UK experienced only 1,100 sales in 2011, as high prices and a lack of charging infrastructure makes government schemes insufficient to attract customers.

Public Must Learn to Love BEVs
The public must learn to love Battery Electric Vehicles (BEVs) if emission-free cars are to succeed in the transport market. The oil crises of the 1970s renewed interest in BEVs, and now environmental concerns are again reawakening our interest in this clean technology. However, not everyone is convinced of its benefits. BEV adoption will peak when consumers are satisfied with their driving experience, and low consumer awareness is proving a major challenge for the current market.

Although a number of automobile manufacturers are looking to enter the market, the market currently contains only a few, most with limited seating capacities which make them unsuitable for family use. Present BEVs models can only travel short distances on a single charge, and the acute shortage of charging infrastructure has created uncertainty over their suitability for long-distance or more extensive use. All of these reasons have led potential buyers to question whether a BEV is suitable for meeting their primary transport needs. Consumer demand will drive the market once restraints such as prohibitive price, lack of awareness and lack of infrastructure are eliminated. Although initiatives are being implemented globally, it is unlikely that consumer demand will replace government support as the force behind BEV growth during this decade.

GlobalData's report "Battery Electric Vehicles - Market Analysis, Competitive Landscape and Forecasts to 2020" provides an in-depth analysis of the BEV market, at global and national levels. The report provides information related to deployment trends and an outlook for BEVs in key geographies. The report covers various aspects of the global BEV market providing market sizing, outlook and competitive landscape analysis. The report analyzes some of the key drivers and restraints affecting the deployment of BEVs at regional and global levels. The report also provides information on some of the existing and upcoming BEV models in the market besides comparing the product features of some of the key BEV models in the industry.

This report will provide you with...

Key geographies of the US, Canada, the UK, Germany, Ireland, France, India, Australia and Japan

Market size data of global and key country BEV markets

Annualized market revenue data from 2011 to 2020

Qualitative analysis of market drivers, restraints, government plan and policies

Regional analysis of upcoming and existing BEV models in the market

Technical analysis includes technological trends and benefits of BEVs over internal combustion engine vehicles

Vendor analysis of the key players and their product offerings. The key players covered include Nissan Motors, Mitsubishi Motors, Renault and Tesla Motors.

Report Information

Price: $3,995 (single user license)
Published: Aug-2012
Report Format:
 electronic pdf

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